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Welcome to the guide for getting to know Quantcast.

From ‘who we are’ to ‘how we get things done’ this is where you can find the single, clear telling of our story. Across our 21 offices serving 29 markets on 4 continents, working in a constantly evolving industry, we can all now stay aligned–and on point–with our message.

WHAT WE DO

We understand online audiences and use our powerful technology to help brands discover and connect with their customers. The meaningful, relevant online interactions help brands and publishers unleash better consumer experiences, build stronger strategic plans and drive growth.

HOW WE DO IT

We’ve built the largest proprietary data set of digital behavior across the Internet, so we can offer brands and publishers a live understanding at exactly what their customers do, and where and how they do it.

Quantcast is a technology company driven to understand human behavior.

QUANTCAST IS A TECHNOLOGY
COMPANY DRIVEN TO UNDERSTAND

BEHAVIOR

WHAT WE DO

We understand online audiences and use our powerful technology to help make connections.

The meaningful, relevant online interactions we deliver help brands and publishers unleash better consumer experiences, build stronger strategic plans and drive growth.

HOW WE DO IT

We’ve built the largest proprietary data set of digital behavior across the Internet.

We can offer brands and publishers a live look at exactly what their customers do, and where and how they do it.

WE OWN BEHAVIOR

Beyond social and search, lies the digital behavior of people all across the Internet.

We measure online behaviors more accurately and at greater scale than anyone. Which allows us to deliver truly unique and actionable insights. Insights that don’t simply produce better metrics (which we certainly do), but help shape the way our clients strategically do business.

HOW WE’RE DIFFERENT

Every one of our actions 
and statements resonate as uniquely Quantcast.

Even though we were early in market, our space is now crowded. So we must strive to build upon our differentiating factors. There is no single way to “work” with Quantcast, so we don’t have just one way to describe our products and services. What we do have is clear, ownable differentiators of our products and technology, their application and benefits to clients.

WE HAVE A VIEW OF CONSUMER BEHAVIORS ACROSS THE ENTIRE INTERNET.

WE PROVIDE LIVE, SCALABLE AUDIENCES FOR EVERY OBJECTIVE.

We help publishers and brands keep up with the constantly changing behaviors of consumers.

We’ve made a focused investment in growing our own technology and network.

We find unexpected audiences.

Quantcast pixels appear on more than 150M destinations online—giving us a live view of the entire Web.

Which means understanding the up-to-the-minute behaviors of 300M online users (in the US alone). From this unique, proprietary dataset, our offering springs. Our live audience enables brands to really know their current customers. Leverage these deep insights to reach and influence new ones. Test theories. Optimize planning. And ground the industry’s most effective branding and direct response campaigns.

OUR POSITIONING

TELLING OUR STORY

Positioning

Our positioning statement gives us the blueprint for explaining what we offer, and how we stand out.

Command of the Message

COM—with its Value Drivers, Competitive Differentiators, and other assets—gives us the construction materials to build interest in our offerings and shape expectations as to how we will deliver results.

Quantcast Voice

The Quantcast Voice is the decor that makes our clients feel welcome and excited about coming inside. It helps define our personality, and sets the tone we use to inspire our customers.

HUMAN THROUGH AND THROUGH

Open, Not Overwhelming

Confident, Not Cavalier

We’re a tech company that serves people.

With language that’s straightforward, relatable, and free of jargon. We replace tech-y stuff with plain English wherever possible. And avoid buzzwords always.

When you’re describing Quantcast, imagine speaking your words out loud to a friend, family member or reporter. Bring it to life with examples and stories.

HOW TO DO IT

“We help the companies we work with discover and reach new customers— groups of people they never before considered would have interest in their products or services.”

HOW NOT TO DO IT

“We leverage unmatched modeling and superior algorithms to help clients discover, influence and convert previously untargeted audience segments.”

Ready to Talk?

DO YOU HAVE A BIG IDEA WE CAN HELP WITH?

Contact Us